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Aug 24, 2013 2:30am PDT
on great ideas in entertainment, media and technology. and christian anderson is president of a strategic design cons consultancy. there were so many interesting points in that piece, i think, about getting money. and one that really stuck out to me was the order of the way they present things to their investors. so that -- they said, first, we're going to use this for inventory, which is kind of like give us this money and for sure you'll get your money back. >> they're an interesting scenario in that business was already spun up. they'd proven out the model, right, people were buying the shirts. there was a market for it. so this is a really easy ask to make of investors. which is, hey, we've launched the business, people love it, look at the trend line, we want to sell more stuff, help us do that. and we're going to use those dollars and cents for inventory. >> they were specific how -- well, they said they were, specific about how they used the money. when people come to you, brad, do you expect them to be that specific? or is it kind of, i trust you, you're smart, i know you're going
Aug 25, 2013 4:30am PDT
. for years he worked in technology in the financial sector. while satisfying his hobby outside the office. >> i would take pictures of my creations and put them up online. a lot of people actually play with lego toys as an adult for a hobby and i was one of them. >> helped him build a reputation and the right people started taking notice. >> i got an e-mail from the lego company. we're coming to new york city, going to be doing this big gallery show and media event. we would like you to come along and bring this model and that thing and the other thing that you made. >> he workd with lego to formalize their relationship. >> so we said let's come up with a way that they can support what i do. it eventually became what's now known as the lego certified professionals. >> he works independently from lego but partners with the company on special events. the connection was a great way for him to get his work in front of people and also legitimize a business. >> this is a real thing. >> despite doing almost no traditional marketing he has landed commissions for individual clients, and a variety
Search Results 0 to 3 of about 4 (some duplicates have been removed)